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Runners will also wear glow in the dark necklaces.

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Aug. 23. It will start after dark. "We'll come back on the greenway, have a color station near bridge, where people will throw colored cornstarch."

"It starts at sunset, and the darker it gets, the more stuff glows," he said. "I started this because I wanted to encourage everyone to get into fun and fitness. It's a great first time event for fathers and mothers and daughters and sons. I want to spread the happy and encourage people to get healthy.

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"We're weekend runners, we're into the healthy lifestyle. This is kind of a passion to become part of the Asheville business community," Judi Foy said. "All our vendors are local except for the shoe companies. Sometimes running stores tend to be for runners by runners, so they're not casting a wide enough net. We don't want to be intimidating, we want to be very welcoming."

So when one running plan, doesn't work out, Ashley goes after another. This time, the two time Olympic Marathon Trials qualifier, now age 48, thinks he has hit gold.

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Ashley will be the general manager of the Asheville Running Co., a new retail shop set to open in mid September in the Pink Dog Creative building, 346 Depot St., in the River Arts District, the building where the Asheville Arts Council now resides.

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Although Ashley was a former professional runner who qualified for the Olympic Marathon Trials in 1996 in Charlotte and 2000 in Pittsburgh by running a marathon in 2 hours, 19 minutes, 24 seconds, he has coached everyone from kids to adults, has put on races from 5Ks to 10 miles and said he knows how to appeal to all runners.

Ashley and owners Judi and Dan Foy, Harden Vol.1 White

but nicer, he says) is thinking. An endurance runner who has taken part in epic runs such as the Hallucination 100 in Michigan and the Leadville 100 in Colorado, is bringing the inaugural Color Rave Electric Glow Run 5K to the River Arts District on Adidas Energy Boost 2.0 Review

of North Asheville, want to take advantage of the booming running market, which includes several 5K runs each weekend, such as this Saturday's Color Run 5K in downtown, which race director Tabitha Cooper said has sold out with a whopping 7,000 runners.

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Adidas Energy Boost 3 Esm

Adidas Energy Boost 3 Esm

"We're hoping to offer classes inside of our space. We'll have walking, hiking, yoga, pilates, training programs for races we want to serve the active, healthy lifestyle," Ashley said. "And shouldn't the River Arts District be the outdoor center of Asheville? We're the first running shop who's going to be the first to put in a biking shop?"

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"There's a lot going on down there, not just the arts. The RAD is transforming from just art to more retail, more nightlife."

"Randy has deep roots in this community," Judi Foy said. "We think he will be the perfect person to manage the store, and the River Arts District, with its location, its energy, New Belgium coming in, the greenway, and all the access, is perfect for the running community."

It was just down the block from where Fleet Feet, another new running retail running store, will open Aug. 15, next door to Charming Charlie's.

Ashley, who has worked in other retail shops, including South Asheville's Foot Rx Running, is a personal running coach, and coached cross country and track at the Asheville School, said he knows area runners and what they want.

Asheville's Ashley to head up new running store in RAD

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But Asheville Running Co. is one of two new running specialty shops set to open this summer, adding more competition than ever to Asheville's running retail scene a decade after Ashley's one time running shop, Tortoise and Hare, went out of business. Ashley and Asheville trail running champion Mark Lundblad, ran Tortoise and Hare in Biltmore Park from 2002 2004.

Adidas Energy Boost 3 Esm

Adidas Energy Boost 3 Esm

"That's along the lines of what the Foys were thinking, too. Originally from Charlotte, they moved to Asheville a few years ago Adidas Energy Boost 3 Esm and met Ashley when their son was running in high school. They saw the benefits of running, an active lifestyle, and life in the mountains of Western North Carolina.

The RAD is more than just an artists' haven, Ashley said. It's becoming an outdoors mecca, with Carrier Park and all its outdoor festivals, greenway and bike track, and with Asheville Outdoors Center a fixture for decades with paddling and river rentals.

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