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and 2014 from Informa Investment Solutions.The investment industry is on the cusp of a major shift, from Modern Portfolio Theory (MPT) to Behavioral Portfolio Management (BPM). Professor Howard has attracted the attention of the academic community and investment professionals globally with his research papers on Behavioral Portfolio Management and presentations at the Investment Management Consultants Association (IMCA) 2013 Annual Conference and CFA National Conference in 2014. Dr. Howard revolutionary ideas are contained in his newly released book, Behavioral Portfolio Management, published by Harriman House.Larger industry players are also recognizing the potential of adopting Behavioral Portfolio Management. AdvisorShares and ICON Advisers have partnered with AthenaInvest to offer active ETF portfolios and strategist portfolios using AthenaInvest patented behavioral research. Thomas Howard, PhD, CEO and Director of Research. AthenaInvest analyzes persistent and predictive behavioral factors to build innovative investment strategies including concentrated equity, high dividend equity and global tactical equity. AthenaInvestis a sub advisor to AdvisorShares and ICON Advisers.

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´╗┐AthenaInvest Leads Industry Adoption of Behavioral Portfolio Management

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Information contained on this page is provided by an independent third party content provider. WorldNow and this Station make no warranties or representations in connection therewith.DENVER, June 4, 2014 /PRNewswire/ AthenaInvest announced today that it had two different portfolios in the top of their respective Morningstar categories for 2013, an achievement that is fueling interest in their investment approach. AthenaInvest attributes the strong performance to the application of Behavioral Portfolio Management, an innovative new investment approach, tied to research in the Behavioral Finance arena. CEO and Director of Research, C. Thomas Howard, PhD, and his team employ a patented research process to build portfolios that take advantage of behavioral mistakes in the markets.The Athena Pure Valuation Profitability portfolio outperformed all other Small Value separately managed account portfolios Adidas Eqt Adv Support 910

its concentrated equity strategy.The Athena Global Tactical ETF portfolio delivered the strongest one year returns in Morningstar Managed ETF Universe for the period ending December 31, 2013 (4). The portfolio also received Top Guns performance recognition for 2013 Adidas High Top Girl Shoes

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for the twelve month period ending 2013 according to Morningstar (1) and was recognized for its performance by Barron in 2013 (2). The portfolio also received Best of the Best and Top Guns performance Adidas Duramo 7 Ladies Trainers recognition for 2013 and has 5 consecutive years of Top Guns recognition from Informa Investment Solutions. (3) The portfolio also outperformed its 10 year benchmark demonstrating the long term value of Adidas High Top Trainers Mens

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